Customer Relationship Management
his is an area you should not take for granted, but a lot of companies unfortunately do. If a culprit were to blame we would suspect technology. Technology tends to be a frightening subject for a majority of companies and their end users. This topic can intersect many different areas of your cannabis business. It can essentially come down to organization and descriptive details. If you use an excel document that is organized, detailed, and updated regularly, then you are doing better than most. Generally in this scenario technology will still provide value, even if it’s as simple as a cloud based document that can be viewed and or edited by all necessary individuals.
All business have a customer whether they are business to consumer or business to business. There is one goal in mind with both, uniquely it’s how can they enhance their buyers experience. CRM applications and software are simple tools you can use to increase your customers experience which in turn should increase your sales.
Our cannabis CRM service can provide assistance with improving sales processes or building your processes for how you handle your customers. CRM applications are extremely affordable or even free for limited amount of users. There generally isn’t a valid reason why a cannabis business isn’t implementing a CRM application. The only down side about CRM applications is that you have to update them on a regular basis along with inputting accurate details. If they are not used and used properly they won’t be of any value.
Each project is unique as well as each State implementing cannabis regulations, you will want to check with them to see what is required and allowed when operating your cannabis business.
For more information on how we can help you, give us a call today.
What is Customer Relationship Management?
1. A management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants.
2. A computerized system for identifying, targeting, acquiring, and retaining the best mix of customers.
Customer relationship management helps in profiling prospects, understanding their needs, and in building relationships with them by providing the most suitable products and enhanced customer service. It integrates back and front office systems to create a database of customer contacts, purchases, and technical support, among other things.
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